Everyone Needs A Little TLC

I was creating a four-to-five second commercial motion graphic piece that I composited and inspired by culinary arts. The idea of making a commercial came to mind from a fellow student that majored in baking and pastry at The Art Institute of Las Vegas. I was curious to know exactly what it is that the students do within the major.  I thought it would be pretty cool to make a motion graphic project on the major.  So, for a few hours I did research on the style of design that is incorporated with food networks in their commercials to get an idea of how to create the project. Soon, I came across TLC Network’s commercial that peaked my interest.

I received a handful of raw footage that had copyrights from the TLC Network channel.  To construct the project I used Adobe After Effects Creative Suite 6, implemented color correction to the video footage. For the text to animate I utilized their opacity, position and key framing options for the project. I created the TLC channel logo by using Cinema 4D, which is highly used 3-dimensional modeling software produced by MAXON Computer GmbH in Germany. Also, for the first two seconds of the motion graphic I used the “Hue/Saturation” for color correction within the “Affect” tab in After Effects to give that salmon pink color.